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  • AI in retail: beyond the chatbot

    Retail was early to AI and most retailers still think of it as the customer-facing bot. The faster returns are elsewhere: product content, segmentation, service assistants grounded in the systems of record, and forecasting once the data is pooled.

  • AI for ecommerce agencies: where the hours go

    Support queues, content at scale, reporting, SEO and now AI search: an agency's time goes on workflows with a codebase or a data source behind them, which makes agencies unusually well placed for tailored AI. What we did with our own.

  • AI for publishers: online versus print workflows

    A magazine publisher's AI opportunities split cleanly in two: the digital platforms, where the work is data and personalisation, and the print-led workflows, where it is production and archive. Treating them as one programme fails both.