Guides
Eight long-form guides on the decisions that come up in every AI programme: regulation, readiness, cost, tools, build or buy, pilots, prioritisation and escalation. Written from the method we publish and the work we have delivered, reviewed and dated, and free to use.
Leaders and compliance owners who need to know what applies, since when, and what to do without a compliance programme.
Leadership teams deciding where to start: twelve questions, answered in an hour, that produce a first quarter.
Anyone commissioning AI work: how engagements are priced, what each contains, and how to read a quote on scope.
IT and operations leaders choosing an enterprise assistant: where each lives, data terms, and a selection method.
Decision-makers with a list of AI ideas: the four questions that decide the route for each.
Sponsors of AI pilots: the five gaps that stall them and the scoping decisions that prevent it.
Steering groups: the Opportunity Pyramid, the scorecard and the roadmap shape that follows.
Anyone putting an AI agent in front of customers: how confidence is scored and where the threshold goes.
Each guide is written to be used without us: the checklist can be run in a leadership meeting, the cost guide read before any supplier conversation, the Act guide handed to whoever owns compliance. Where a guide points at a service, it is because that is the engagement the question usually leads to. All eight are kept current; the review date is at the top of each.
The phrase covers everything from offshore app shops to research labs. What an AI development company should actually do for a mid-market business, when you need one rather than a product, and how to tell a good one from a demo.
Running an AI agent on our own agency's helpdesk before offering it to anyone else taught us things a client project would not have. The decisions we would repeat, and the ones we would make earlier.
The lessons from two decades of enterprise platforms, integrations and commerce builds turn out to be the lessons that decide whether an AI system reaches production. Five of them.
Ask it. If it comes up often enough, it becomes the ninth guide.